Echinacea purpurea – White Swan

The following description concerns Echinacea purpurea generally. Echinacea purpurea is an upright perennial with rough leaves. Its flower heads have a raised, spiny brown centre surrounded by spreading or drooping pink-purple rays. The species grows in sun or partial shade in moist, well-drained soil and tolerates drought once established. Mature flower heads can supply seed for birds.